We are not merely consumers. We are people. Those who seek entertainment or news on the Internet are readers, not users. People who vote are more than mere voters.
When we are called consumers, users, voters, we are stripped us of our individuality, of the very things that make us human. We becomes what was intended: a homogeneous, bovine mass of nonentities that do only what they’re called. Consume. Use. Vote.
Oppressive Doublespeak be damned, let us take our language back. We are people, and it’s time for us to be thinkers.
Are we not so stripped of individuality once we don the plural “we”?
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